Jack Daniels 16th Annual Sturgis Mayor's Ride

New Jack Daniels 16th Annual Sturgis Mayor's Ride

Jack Daniels and the City of Sturgis are excited to be hosting the 16th annual Sturgis Mayor’s Ride during the 78th Annual Sturgis Motorcycle Rally! This ride has been a special part of the Sturgis Rally; not only for the amazing beauty of the Black Hills but that it brings people together from all over the word….and brings them back year after year! Proceeds from the ride have always gone back to our emergency services, supporting the men & woman who dedicate so much Rally week to give aid and keep us safe.

The ride was started in 2003 by Mayor Mark Ziegler and has been carried on by the late Mayor Maury Larue and currently by Mayor Mark Carstensen. It was started with a route stopping at Mt. Rushmore for a group picture, but has also enjoyed the beauty of Crazy Horse Monument and the Center of the Nation Visitor Center in Belle Fourche.  

Enjoy a beautiful ride through the Black HIlls led by Sturgis Mayor Carstensen along with the Rally’s Grand Marshall,(TBD). We will end our ride at the Crazy Horse Memorial for a luncheon and presentation with Mayor Carstensen. A group photo with the monument in the background will also be taken. At the conclusion, participants are encouraged to visit the theaters, the museums and visitor center. You can also take a bus ride to the base of the mountain.  You can visit Crazy Horse Memorial for more information.

Participants will receive a souvenir pack including a limited edition decanter signed by the Mayor, a 2018 Challenge Coin and other collectibles provided by our sponsors.

Please register today to guarantee your spot; only 150 spaces available. Must be 21 or older to participate.

Check-in starts at 6:30 am with kickstands up at 9:00 am at the Community Center located at 1401 Lazelle St.




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  • Views: 810
  • Brand: City of Sturgis
  • Product Code: MAYORSRIDE-2018
  • Availability: In Stock
  • $150.00

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Tags: Mayor, sturgis, rally, ride