Jack Daniels 15th Annual Sturgis Mayor's Ride
Jack Daniels and the City of Sturgis are excited to be hosting the 15th annual Sturgis Mayor’s Ride during the 77th Annual Sturgis Motorcycle Rally! This ride has been a special part of the Sturgis Rally; not only for the amazing beauty of the Black Hills but that it brings people together from all over the word….and brings them back year after year! Proceeds from the ride have always gone back to our emergency services, supporting the men & woman who dedicate so much Rally week to give aid and keep us safe.
The ride was started in 2003 by Mayor Mark Ziegler and has been carried on by the late Mayor Maury Larue and currently by Mayor Mark Carstensen. It was started with a route stopping at Mt. Rushmore for a group picture, but has also enjoyed the beauty of Crazy Horse Monument and the Center of the Nation Visitor Center in Belle Fourche.
Join Mayor Carstensen along with the Rally’s Grand Marshall, Jessi Combs, on this celebratory ride through the beautiful Black Hills. We will have a stop at Mt. Rushmore, just like the first ride for our traditional group picture, and end in Custer State Park for a luncheon hosted by the Mayor.
Participants will receive a souvenir pack including a limited edition decanter signed by the Mayor, a 2017 Challenge Coin and other collectibles provided by our sponsors.
In recognition of the 15th anniversary we will also hold a drawing among the participants with the winner receiving a gift card. Must be registered prior to June 30th to be eligible.
Please register today to guarantee your spot; only 150 spaces available. Must be 21 or older to participate.
Check-in starts at 6:30 am with kickstands up at 9:00 am at the Community Center located at 1401 Lazelle St.